As a bookie, we wonder how to position ourselves in a digital world that is inundated with constant change. Fortunately, there are many ways to make your marketing plans more up-to-date and streamlined for success.
As business owners, we must always look at the competitive landscape to see what changes we can made in order to stay ahead.
In this article, we will be exploring the trends that every bookie should know to take the business to the next level.
Privacy is a Top Priority
In today’s world of social media and gadgets, people are more concerned than ever about their online privacy.
The rapid change of technology has caused a new type of “privacy panic” to arise. In the past, it was common for information to be given willingly to a company. But now people are more cautious with how their data is being used.
Large companies have been found to share data amongst themselves without permission, which has caused concern among internet users.
A recent study by Pew Research Center revealed that nearly half of U.S. adults have taken steps to modify their internet browsing habits in response to what they believe are privacy concerns.
Moreover, numerous reports over the past few years have increased the public’s awareness about the scale of data collection and sharing, how this information is used, what our online privacy rights are, and who should be responsible for protecting them. The issues are complicated by the fact that digital technologies are not only changing how companies track us, but also how the government does.
Privacy for a Bookie Business
In the case of betting sites, users prefer sites where they can remain anonymous. Or where the bookies have a policy of transparency about the use of each user’s private data.
With these changes in mind, it is easy to see why so many betting companies are taking steps towards decentralizing their operations. This will allow them to avoid having to store sensitive data on centralized servers. And also encrypt information that is not shared with other parties.
Bookies must remain competitive in the market by incorporating data protection systems and policies. For example, they should work with a Pay Per Head provider that offers a 128-bit data encryption system. This will give them peace of mind as all their customer information will be safe and secure.
From Facebook To Meta in the Bookie Business
The latest technology craze is the Metaverse, a virtual world comparable to that of Oasis in Ready Player One. This idea has yet to be fully realized but there have been several companies working on it recently. It is reported that some want to use this technology for education, business, and gaming purposes.
Although not many people are aware of this concept at the moment. The betting world should be prepared for what this will mean for them in the coming months or years.
This technology could mean huge changes for things like gambling regulations, legislation, and the way people gamble from home.
Since the release of virtual reality headsets in 2016. There has been a lot of talk about what VR could potentially mean for the future of gambling.
The best way to prepare for what the Metaverse can bring to the betting world is to have a good Pay Per Head partner.
Pay Per Head companies are always one step ahead in incorporating and taking advantage of new technologies. Bookies that have a good Pay Per Head provider will have everything they need to take advantage of new advances in technology.
Strategic Marketing is the Key for a Bookie
The marketing of your betting business must be strategic. That is to say, you must focus on executing the actions that really deliver results to your business. If you are just doing what is convenient at any given moment, then the strategy is not effective and your results will suffer.
A trend among bookies is to focus on specific markets. For example, offering specialized betting sites on eSports or horse racing.
A lot of people think that marketing is just about throwing out ads and hoping something sticks. This isn’t true. A successful marketing strategy responds to the needs of the customer. Which means knowing where they are and what they want. That’s why it’s important to have a specialized betting site and know where your customers are.
Experiences Over All
Today, bettors expect a first-class online gambling experience with the latest technology and the best user experience. This is because people are always looking for new ways to enjoy their leisure time. And they want to take part in the excitement. Online betting sites need to use the most advanced technology in order to entice bettors.
The gaming experience not only dictates whether a gambler moves from one site to another. But also influences the amount of time spent gambling online.
Gambling sites need to provide the best possible gaming experience to keep customers coming back for more. Several studies have found that bettors are willing to leave a site if it does not provide a good gaming experience. The survey also found that younger players are less likely to be content with the available games and features as they grow older. So sites should work on attracting them at a young age.
The best Pay Per Head companies invests billions to create betting platforms that offer a user-friendly betting experience. These companies rely on the best UX professionals to design the best betting platforms and features, such as live chat and customer service channels.
Faster Bookie Websites
Slow loading speeds are harming your business. Research proves that a one-second delay in the loading of your website can mean losing up to 30% of potential customers.
The average user leaves a website after just 15 seconds if the site takes too long to load. Staying competitive means optimizing your website for speed and high-quality content. Ensuring it loads quickly and efficiently on any device or operating system.
The world’s biggest search engine, Google, will now punish sites that take too long to load with lower rankings. People have become so used to instant gratification from their smartphones and fast internet connections. That they have started to expect this from websites as well.
Bookies are in a tough spot. They need a betting site to load quickly so that customers dont frustrated with the delay when betting. It can be difficult for bookmakers to know if their site is loading quickly when they are dealing with thousands of people at once.
Luckily, there are several tools and techniques they can use to check this. And ensure that they aren’t slowing down their site and losing customers.
The quicker the page loads, the more likely someone will stay and conduct their business with you instead of heading over to one of your competitors. Page load time is an important factor in whether or not someone will click away from your betting site.